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XFL | Team President | St. Louis, MO


Background

The new XFL will reimagine football for the 21st century when it kicks off in early 2020.  The XFL will revolutionize the game of football on and off the field that will captivate and engage fans.

Football is America’s favorite sport, boasting over 85 million fans, but the traditional season is just too short.  Seeing a tremendous opportunity to fill the void, Vince McMahon, XFL Founder and Chairman, announced on January 25, 2018 the launch of a new league.  McMahon is building the XFL with the same commitment and resolve that he has demonstrated building WWE into a global media and sports entertainment powerhouse.  Further showcasing his commitment to the league, McMahon hired one of the most well-respected veterans in football and the broader sports industry, Oliver Luck, as Chief Executive Officer for the league.  Prior to joining the XFL, Luck served as an EVP of the NCAA and Athletic Director at his alma mater West Virginia University.  His connection to the game of football runs deep, as Luck played quarterback for the Houston Oilers and later served as the President of NFL Europe and chief executive of the Houston Sports Authority as the NFL launched the expansion Texans.

Delivering authentic, high-energy football for the whole family at an affordable price, the XFL is focused on reimagining and in-game delivery.  The XFL will offer progressive rules transformation, cutting-edge technology, with enhanced digital capabilities that will bring fans the most intimate fan experience in sports today.  The league will launch with eight teams, 50-man active rosters, and a 10-week regular season schedule, with a postseason consisting of two semifinal playoff games and a championship game.  The XFL will also be a leader in the professional sports industry in player safety, health and wellness programs.       

The XFL will embrace the latest on and off-field technology, providing live game coverage, content and real-time fan engagement across multiple platforms, giving fans greater access than ever before.  Each team will be driven by an unwavering commitment to building strong grassroots relationships with local organizations in each Host City through social responsibility and community partnerships.  Additionally, the league and teams will enjoy the support of WWE’s many extraordinary resources and promotional capabilities.

There is a reason ESPN Magazine named St. Louis the “Ultimate Sports City:” fans always have something to cheer about in St. Louis, home to the 11-time World Series Champion St. Louis Cardinals and the young and talented St. Louis Blues. After the Rams departed for Los Angeles in 2016, the XFL knew it was the perfect time to bring the game of football back to the city and this his fervent fan base. The city is also a vibrant cultural destination boasting a wide array of museums, music and theatre venues. What actually separates St. Louis is its emphasis on volunteerism and the arts, consistently ranking as one of the most charitable cities in the country.

Any interested candidates should contact Turnkey Search directly. Contacting the XFL or WWE will only delay consideration of your qualifications.

Position Summary

The Team President will serve as the top business executive for the organization and will be ultimately responsible for the overall financial and operational of the XFL Team including, but not limited to: executive leadership and mentorship, ticket and premium sales, marketing, communications, digital content, sponsorship sales and activation, administration, game day operations and guest experience.  The Team President will serve as the primary revenue-driver for the organization while also hiring, leading and mentoring a business operations staff prior to the league launch in 2020.  The Team President will also carry significant responsibility externally, serving as a well-respected leader who is fully interwoven into the fabric of the community. 

The Team President will oversee consumer and corporate sales and marketing, team marketing, communications, community relations and business operations, ensuring alignment with the league’s business plan. The Team President will build out and develop a high-performing team of professionals who will work collaboratively across the team and league to deliver exceptional results for the organization. The Team President will create breakthrough awareness, local fan engagement and business performance through forward-thinking strategies, campaigns, promotions, community outreach and live events that drive ticket and sponsorship sales.

Duties and Responsibilities

  • Serve as the business visionary for the Team, developing the proper positioning while serving as the main steward for the commercial success of the organization for the league and key stakeholders.

  • Hire and oversee the entirety of the business operations team which includes marketing, communications, social media, ticketing and sponsorship; approximately a 15 to 20-person staff. 

  • Maximize ticket, premium and sponsorship sales through the development of sales goals, product development and promotional initiatives aimed to create value and drive revenue.

  • Develop key relationships with community leaders, celebrities, city officials, and athletes for the XFL.

  • Serve as an active and well-respected member of the local community.

  • Develop and implement creative local marketing programs and campaigns to engage local market through traditional, digital and social channels.

  • In conjunction with league office, oversee team communications and media relations; strategize how best to build and promote the XFL’s brand and reputation to drive awareness, consideration and engagement.

  • Consistently deliver a best-in-class fan and partner experience; implement cutting-edge engagement platforms utilizing multiple resources, including technology, new media and content.

  • Oversee budgets and deliver against key performance metrics for organizational success, measured on the following criteria: ticket and sponsorship sales, fan engagement key ratings, community and public perception measurements, and contribution to key revenue lines and delivery of the overall business plan.

  • Liaise with the XFL league office to ensure all league standards are met, as well as with business, media and facility partners.

Qualifications, Skills and Education Requirements

  • 10+ years of consumer sales and sponsorship experience with an emphasis in consumer-facing media, sports or entertainment industries.

  • Demonstrated ability to properly position an organization to drive engagement and relevancy, consistently extending that relevancy through campaigns, promotions, content and event experience.

  • Ability to lead while managing complexity and ambiguity, understanding business challenges and creating forward thinking solutions.

  • Expertise in marketing and digital technology landscape including industry trends, key industry leaders, terminology and overall knowledge of the sports entertainment and media landscape.

  • Active member in the local community, identifying programs and initiatives to help deepen the connection between the team and community, fully understanding the nuances of the market audience.

  • Specific success increasing revenue and generating brand energy.

  • Ability to work well with multiple stakeholders across the company, agency and client organizations.

  • Demonstrated leadership skills including stakeholder/relationship management and strong executive presence.

  • A self-starter, energetic and resilient with enthusiasm and determination to ensure that deliverables, timelines and objectives are achieved. 

  • Strong preference for connections to the local market.

  • Bachelor’s degree required; Master’s degree/MBA preferred.