San Francisco 49ers | VP, Community Impact | Santa Clara, CA
The San Francisco 49ers were the first major league professional sports franchise based in San Francisco. As a charter member of the All-America Football Conference, the team joined the National Football League in 1949 when the leagues merged. They compete at Levi’s Stadium in sunny Santa Clara, California, 45 miles southeast of San Francisco. In the heart of Silicon Valley, Santa Clara is home to the headquarters of several high-tech companies and is ranked one of the healthiest cities in America.
Boasting five Super Bowl Championships, six Conference Championships and nineteen Division Championships, the San Francisco 49ers are one of the most successful teams in NFL history. The team has set numerous notable NFL records including most consecutive road games won, most touchdowns in a Super Bowl and most consecutive games scored. At the helm, Denise and John York bring long and distinguished careers in sports and business to their roles as Co-Chairs of the San Francisco 49ers, where they combine their passion for building a championship team with their commitment to being the best possible business partners and community citizens. Since Denise’s father, Edward J. DeBartolo Sr., purchased the 49ers in 1977, she has been an integral part of four decades of 49ers football, including 44 playoff contests and five Super Bowl victories. Earlier in her career, Denise served as President of the Pittsburgh Penguins hockey team. Under her leadership, the Penguins were revitalized and transformed into a championship team, winning the Stanley Cup. She is one of only 12 women to have her name engraved on hockey’s famed championship trophy. A successful entrepreneur, John spent years as Senior Vice President/Director of Racing Operations for the DeBartolo Corporation, instituting programs designed to enhance the fan experience and raise the profile of thoroughbred horse racing. John, a noted pathologist, began his business career in 1982 as Founder of DeYor Laboratories in Youngstown, Ohio. From three employees, he molded the company into a 500-person operation with facilities in three states before selling the company to Corning, Inc., in 1993. Today, Denise and John’s eldest son, Jed, carries on the family’s legacy -- begun by his grandfather Edward J. DeBartolo Sr., his Uncle Eddie DeBartolo Jr., and his parents, by serving as CEO of the 49ers.
Levi’s Stadium not only provides fans the ultimate place to enjoy 49ers football, but it also plays host to a number of world-class sports and entertainment events throughout the year. Through the integration of innovative technology, sustainable practices and groundbreaking design elements, Levi’s Stadium accurately reflects the best of the Bay Area. Levi’s Stadium is also the first home of an NFL team to earn dual LEED Gold certifications, achieving its second distinction for operations and maintenance of an existing building in 2016. Levi’s Stadium is also home to the 49ers Museum and to multiple classrooms where one of the 49ers Foundation’s direct programs, 49ers EDU, welcomes approximately three hundred students and teachers a day during the school year for a day-long experience throughout the stadium that excites students about STEAM through football.
Under the leadership of Denise and John, the 49ers’ community impact and the 49ers Foundation are recognized among the most impactful in all of professional sports. The 49ers were named the 2017 ESPN Sports Humanitarian Team of the Year and the 2017 Pop Warner Little Scholars Team of the Year. The 49ers and the 49ers Foundation were previously recognized as Beyond Sport’s 2015 Sport Team of the Year for Outstanding Philanthropic Sports Organization and the 2013 winner of the prestigious Robert Wood Johnson Foundation Steve Patterson Award for Sports Philanthropy.
Any interested candidates should contact Turnkey Search directly. Contacting the San Francisco 49ers will only delay consideration of your qualifications.
The Vice President of Community Impact (“VP”) will direct, oversee, plan and execute the community impact platform for the San Francisco 49ers overseeing the departments of Community Relations, 49ers EDU, 49ers PREP, 49ers Museum, Fan Engagement, and the 49ers Foundation. The VP will serve as a dynamic leader internally and externally for the organization, driving collaboration, communication, and full integration across the variety of programs to fully realize the potential and impact of the vision and the further development and empowerment of departmental leaders and strategies. The VP will further develop the vision, serving as the passionate storyteller for the organization’s deep passion for elevating the Bay Area community and building strong partnerships with community organizations, partners and donors in partnership with the Marketing and Communications departments.
Currently the San Francisco 49ers boast one of the most robust Community Impact programs in not only the NFL, but in the entire sports industry. At the core, the mission of the Community Impact platform is to harness the power of football to educate and empower those across the Bay Area through innovative, community-focused strategies that advance academic learning, health and wellness and critical life skills, with particular emphasis on underserved youth. The VP will direct, develop, empower and lead a full-time staff of approximately 25 (including four direct reports: Executive Director, 49ers Foundation; Director, 49ers EDU and 49ers Museum; Director, 49ers PREP and Fan Engagement; and Director, Community Relations) in the following departments:
Community Relations: 49ers Community Relations strives to build stronger communities through partnerships with Bay Area nonprofit organizations forging the path for positive change. Through hands-on service projects, 49ers players, alumni, ownership and staff volunteer their time to support and encourage underserved youth and families, those facing medical crises and mental illness, at-risk individuals and social justice efforts. In addition to being champions for youth, 49ers Community Relations supports real-life heroes through NFL programs including the Crucial Catch cancer awareness platform, the Salute to Service military appreciation initiative and My Cause, My Cleats, a program that highlights the inspiring work nonprofits are accomplishing for causes players are most passionate about. Using football as the platform, the Community Relations team is proud to support those dedicated to serving and unifying the community.
49ers Foundation: The Foundation has given more than forty million dollars in its 28-year history, including over four million dollars last year. The Foundation harnesses football to educate and empower Bay Area youth through the direct programs of 49ers EDU and 49ers PREP (described further below), as well as support for non-profit beneficiaries 49ers STEM Leadership Institute, 49ers Academy, Fresh Lifelines for Youth, City Year, Center for Youth Wellness, and Tipping Point. The Foundation is responsible for fundraising efforts in support of funded programs to ensure fiscal responsibility; board development and giving; donor development and service; and fundraising events and programs, including the 50/50 Raffle, Vehicle Donation Program, Tickets for a Cause, Dig for Gold Sale, Picnic on the Field, Golden Gateway, 49ers Kickoff and VIP entertainment offerings.
49ers EDU: The only program of its kind run in association with an NFL team or foundation, 49ers EDU uses the game of football to excite young people about STEAM. A full-time team of dedicated educators host more than 300 students each day. These students, 60% from Title I schools, come to 49ers EDU’s on-site state-of-the-art classrooms from all nine Bay Area counties, often with transportation subsidized by the 49ers Foundation. Using the platform of football, the program takes a revolutionary approach to teaching the fundamentals of Science, Technology, Engineering, Arts, and Math. 49ers EDU also provides professional development programs for teachers with free sessions designed to help educators develop their own STEAM curricula as a springboard for more innovative learning.
49ers PREP: 49ers PREP is the leading youth football program in the NFL with 174 events impacting over 30,000 participants and 74 camps impacting over 8,000 participants. 49ers PREP is host of the first ever NFL team flag football league program, launching eight flag football leagues in 2018, growing to thirty-two in 2019, with the aim to grow towards an offering in every city in the nine-county Bay Area. 49ers PREP promotes both health and wellness and character development for youth.
49ers Museum: Featuring 11 unique gallery and exhibit spaces, the 49ers Museum is a 20,000 square foot facility dedicated to the 49ers’ past, present and future. The Museum is dedicated to its values of education, innovation and heritage and is committed to serving as an exciting, engaging home for fans of all ages.
Fan Engagement: Fan Engagement serves 49ers fans directly through different affinity groups and events, including WON (Women of the Niners), the official women’s club of the 49ers; Kids Club; Cribs Club; and new initiatives being launched in 2019. Fan Engagement is the liaison to 49ers booster clubs around the world and meets them where they are at fan invasion events at select road games each year.
Duties and Responsibilities
Drive the full integration of the departments, empowering all department leaders and initiatives to work collaboratively in a teamwork- and service-oriented manner; drive the building of a collective, shared vision that promotes input from all internal and external stakeholders.
Develop and implement the strategic plan for the Community Impact department in the further development, visibility and execution of existing programming and the efforts to continuously drive fundraising efforts in support of those initiatives.
Ensure the exemplary execution of outstanding Community Impact work product and programming.
Continue the development of the reach of the Community Impact department through the development of fundraising opportunities, program creation, program expansion and partner opportunities, including working in tandem with the team’s Corporate Partnerships department.
Work closely with Marketing and Communications on the development and execution of strategic plans to highlight Community Impact initiatives, including, but not limited to, the branding of Community Impact initiatives and the development and execution of digital media strategy and earned media strategy.
Collaborate closely with the Vice President of External Affairs and Strategic Communications on upcoming and developing initiatives and event activations in an effort to further the publicity, coverage and participation with local leaders.
Work closely with Finance on the development, tracking and adherence to departmental budgets.
Communicate internally the work of Community Impact through weekly, quarterly, and annual reports.
Further develop the vision for the implementation of a data-centric and business analytics mindset; drive internal engagement and utilization of CRM to develop donors.
Craft messaging for the 49ers Community Impact initiatives.
Establish, develop and maintain positive and productive relationships with external customers, including business, philanthropic, academic, governmental, community and civic leaders, Foundation Chairman, Board members and partners.
Qualifications, Skills and Education Requirements
15+ years of experience in the development and execution of community initiatives and programming.
Executive team experience with proven ability to build and execute an overarching strategic plan.
Passion and proven success in the development of a team, fostering collaboration, and empowering growth personally and professionally.
Previous experience in the management of a 501(c)(3), non-profit organization.
Proven success in the development of fundraising initiatives and overall funding for existing and new programs.
Analytical mindset with the ability to identify opportunities and make decisions utilizing a data-driven approach.
Demonstrated ability to serve as a public spokesperson on behalf of an organization’s community efforts and ability to communicate orally with a variety of audiences.
Exceptional written communication skills and the ability to produce business documents including Power Point presentations, correspondence, and reports.
Existing relationships or connection to the Bay Area beneficial, but not required.
Bachelor’s degree required.