Philadelphia-Flyers-Wells Fargo Center-Turnkey Search.jpg
 
 

Philadelphia Flyers | Wells Fargo Center | Director, Partnership Strategy | Philadelphia, PA


Background

The Philadelphia Flyers are a Philadelphia institution, an iconic and truly authentic brand, and one of the most successful NHL franchises of all time. The Flyers were established in 1967 in the NHL’s very first expansion from its “Original Six” franchises. The club earned 3 postseason berths in its first five years, and then, starting in 1972–73, the Flyers began a streak of 18 consecutive playoff appearances, building one of the strongest and most passionate fan bases in all of sports. The Flyers teams of the early ’70s earned the nickname “The Broad Street Bullies,” not only from playing “tough” hockey, but also because it mirrored rough and tumble South Philly. Behind the play of goaltender Bernie Parent, three-time league Most Valuable Player Bobby Clarke, winger Bill Barber, and Dave (“the Hammer”) Schultz, Philadelphia won two Stanley Cups during this period (1974 and 1975). As the game has evolved, so too has the team’s style of play and identity. Behind established star players in Claude Giroux and Sean Couturier, and budding top talent in Ivan Provorov, Carter Hart and 2nd overall pick Nolan Patrick, the team showcases the incredible skill, speed and excitement of modern hockey.

The Wells Fargo Center is one of the busiest arenas in the world; home of the NHL Philadelphia Flyers, the NBA Philadelphia 76ers, Villanova University basketball, the Philadelphia Soul of the Arena Football League and the Philadelphia Wings of the National Lacrosse League. Additionally, the Wells Fargo Center has hosted every major arena event over the years, including NHL and NBA All Star Games, NCAA Regionals and Final Four basketball tournaments, NCAA Frozen Fours, ESPN X-Games, the Republican and Democratic National Conventions, etc. The Wells Fargo Center is also a top-five venue for concerts, family shows and more.

The Wells Fargo Center is undergoing an ambitious, $250 million transformation which will completely reimagine the look and feel of the venue. In 2016, 20 years after it first opened, the Wells Fargo Center commenced a large-scale transformation beginning with a $155 million enhancement of the arena’s suites. Many of the luxury skyboxes will be replaced by premium seating closer to the action, representative of cutting-edge arena trends around the globe. Designed to increase fan experience and crowd flow, concourse hallways will be widened, and new floors installed. In addition, the players will be getting state of the art locker rooms. Keeping up with the digital age, flat screens, touchpads, and charging stations will be strategically placed throughout the arena. In 2018, the Wells Fargo Center completed a $30 million overhaul to the mezzanine that will transform “void spaces” into two new lounges and more room for fans to congregate. This summer will see a complete redesign of the main concourse and lower bowl. In the summer of 2020, the Wells Fargo Center will see the largest investment, including introducing top of the line courtside luxury suites (building will be dark through this construction period). The transformation will be complete by the end of 2021.

Any interested candidates should contact Turnkey Search directly. Contacting the Flyers and WFC will only delay consideration of your qualifications.

Position Summary

The Director, Partnership Strategy will be responsible for analyzing and understanding the business goals of both current and prospective corporate partners. The Director, Partnership Strategy will leverage these insights to work collaboratively with the heads of partnership sales and activation to help develop best-in-class marketing solutions for current and future partners. Reporting to the SVP, Corporate Partnerships, this position will develop and implement the overall vision of the strategic sell stories that will provide revenue-generating partnership opportunities for the Philadelphia Flyers, the Wells Fargo Center, and all related entities (Philadelphia Wings, Maine Mariners, and Flyers Skate Zones). In addition, this position will be responsible for assessing the effectiveness of all partnership programming, ensuring that value is maximized for all external and internal stakeholders.

Duties and Responsibilities

  • Deeply understand the needs of current and potential partner brands in order to create unique solutions to partners’ business challenges.

  • Serve as the primary analyst for current and potential partners to deeply understand the business opportunities that can be addressed through partnership with the organization. Closely analyze the core business of potential partners, strategically translating that information to sell stories that lead to the development of deep, impactful and measurable partnerships.

  • Work closely with partnership activation team to help generate revenue opportunities through the development of new sales inventory, programming, assets and activation opportunities.

  • Continuously review all elements of the partnership marketing mix of current partners, including pricing, packaging, promotional elements and activation programs to optimize revenue-driving opportunities, profitability and mutual brand equity.

  • Work closely with the sales lead to develop solid strategic business rationale to attract premium companies to associate with the Philadelphia Flyers and the Wells Fargo Center.

  • Partner cross-departmentally in the planning, execution and analysis of current and potential activation strategies related to partnership program development and execution including Marketing, Operations, Analytics, and Consumer and Premium Sales.

  • Assure the effectiveness of partnership programs by completing ongoing and year-end analysis; develop the departmental data and analytical needs to properly support the development of partnership programming, reporting, and prospective client business analysis.

Qualifications, Skills and Education Requirements

In addition to possessing the necessary experience and skill set to achieve the tasks established above, the Director, Partnership Strategy must also meet the following requirements:

  • Bachelor’s Degree in Marketing, Marketing Research, or Business-Related field required.

  • Minimum of four (4) years’ experience in brand marketing, market research, consumer insights, or similar capacity at a brand or agency.

  • Detail-oriented and proven ability to be proactive and self-motivated with success meeting deadlines in a fast-paced environment.

  • Ability to demonstrate forward-thinking analytical skills to maximize the efficiency and effectiveness of revenue generation and program development.