The San Francisco 49ers Select Chang as Chief Marketing Officer

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The San Francisco 49ers, in partnership with Turnkey Search, have announced the hire of Alex Chang as their new Chief Marketing Officer. Chang will be responsible for all areas of marketing, including brand marketing, communications, game/event presentation, creative services, new media and community programs. 

“Our leadership team was strengthened today with the addition of Alex Chang,” said 49ers President Al Guido. “His combined experience and track record for successfully growing global brands, sparking innovation, and driving business development make him uniquely qualified to serve as our chief marketing officer as we continue to elevate and evolve our franchise. We look forward to Alex’s leadership and insight as we continue to uncover new and exciting ways to engage and grow the Faithful fanbase.”

"I’m excited and honored to join the 49ers, a franchise with both a rich history and incredible future potential. The spirit of innovation in the organization is strong and will be critical as we adapt to the shifting marketing landscape.” said Chang. "I’m looking forward to leading our team of best-in-class marketers to position the 49ers for success."

Prior to the 49ers, Chang worked for Samsung, coming on board as Head of Sports Marketing in March 2016 before being promoted to Head of Partnership Marketing in February 2018. After earning his bachelor’s and master’s degrees from Emory University, he started his career in the sports industry with American Express, eventually becoming their Vice President of Sports and Entertainment Marketing in 2011. His previous positions also include Vice President at IMG College and Vice President of Brand Consulting at Wasserman.


Turnkey Search is a subsidiary of Turnkey Sports & Entertainment. Founded in 1996, Turnkey Search is a highly specialized talent recruitment/executive search firm filling C-level, senior-level and mid-management level positions in sports, entertainment and media. Over the past 20+ years, Turnkey Search has filled more than 1,000 positions throughout sports, entertainment and media. Turnkey Search helps teams, leagues, stadiums, arenas, theaters, college athletic departments, events, sponsors, agencies, media companies, private equity companies and other clients identify, recruit and hire the very best management talent. For more information about Turnkey Search, visit