Starkey Joins the Carolina Panthers as VP & CMO

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The Carolina Panthers, in tandem with Turnkey Search, announced the hire of Meredith Starkey as their new Vice President & Chief Marketing Officer. Starkey will report directly to Tom Glick, the Panthers’ President of Business Operations. In her new role, Starkey will be responsible for leading all integrated marketing and communication functions, including brand development, marketing and regional market penetration.

“This was an opportunity to go someplace that offered organizational leadership, the opportunity to help build a new culture. And with new ownership, you could already see that there’s a big vision for the future,” Starkey said.

The Panthers are gaining a proven marketing leader. Starkey spent ten years at T-Mobile, most recently as their Vice President of Marketing, Sponsorships and Events. She also held marketing roles at Motorola and Genesco Sports Enterprises. Starkey began her career on the property side, working for D.C. United after graduating from Clemson University.

This move is also significant as Starkey joins an elite and growing group of females in C-level positions across the sports industry. “The Panthers are laser focused on gender equity and overall diversity,” said Len Perna, CEO of Turnkey Sports & Entertainment, parent company of Turnkey Search. “We need more teams like the Panthers. Female stars like Meredith won’t jump to the team-side unless they know ownership is serious about empowering these roles. This ownership gets it and that’s going to benefit the Panthers, the Carolinas and the NFL,” said Perna.


Turnkey Search is a subsidiary of Turnkey Sports & Entertainment. Founded in 1996, Turnkey Search is a highly specialized talent recruitment/executive search firm filling C-level, senior-level and mid-management level positions in sports, entertainment and media. Over the past 20+ years, Turnkey Search has filled more than 1,000 positions throughout sports, entertainment and media. Turnkey Search helps teams, leagues, stadiums, arenas, theaters, college athletic departments, events, sponsors, agencies, media companies, private equity companies and other clients identify, recruit and hire the very best management talent. For more information about Turnkey Search, visit