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Milwaukee Brewers | Executive Producer, Entertainment & Event Presentation | Milwaukee, WI


Background

For nearly 50 years, the Milwaukee Brewers have been a staple of summertime entertainment in the Midwest. Original owner Bud Selig worked to build an organization that took pride in representing not only the city of Milwaukee but the entire state of Wisconsin. Over the years, the Brewers have been home to baseball greats such as Hank Aaron, Robin Yount, Paul Molitor, Cecil Cooper, Rollie Fingers, and two recent National League MVPs in Ryan Braun and Christian Yelich. Further, the Brewers have hosted memorable, high-profile events including two Major League All-Star games, the 1982 World Series, four League Division Series and three League Championship Series, including the 2018 National League Championship Series this past season. Milwaukee baseball ushered in a new era with the 2001 opening of Miller Park, a $400 million stadium with a retractable roof that has received international recognition as one of the top sporting venues in the world. In both a 2014 survey conducted by The Sporting News and a 2012 survey conducted by ESPN, Miller Park was voted as Major League Baseball’s “Best Ballpark.”

As ownership transitioned to Mark Attanasio in 2005, the Milwaukee Brewers took significant strides on both the baseball and business fronts. In addition, Attanasio and his management team have made it a priority to create environments second to none for both fans and employees. Continuous enhancement of offerings at Miller Park and throughout the community have produced record numbers of engaged fans while Attanasio’s management philosophy of providing staff with the resources needed to be successful fosters creative and effective teamwork internally. Overall, the organization’s culture embraces a collective approach around “one organization,” where open communication leads to an understanding that everyone is working toward the same ultimate goals.

Any interested candidates should contact Turnkey Search directly. Contacting the Milwaukee Brewers will only delay consideration of your qualifications.

Position Summary

The Executive Producer - Entertainment & Event Production (“EP”) will be a visionary entertainment producer, who plays a key role within the Milwaukee Brewers Baseball Club organization. This senior position will be responsible for defining, developing and executing a premier sports entertainment experience through the utilization of new technology, creativity and advanced vision to touch all areas of the fan experience. Responsibilities include the oversight of all aspects of the Brewers event presentation, game operations, entertainment and team special events - including creative direction, concept development, theme and execution.

The EP will have the ability to lead and inspire the Brewers Entertainment & Event Production team members, freelancers, game day staff, street team members and related personnel necessary for the full spectrum of entertainment. The successful candidate will employ a collaborative spirit for conceptualization, development and production, and the versatility to work across several departments in the Brewers organization to drive idea creation and innovation.

Duties and Responsibilities

Idea Creation & Innovation

  • Conceive a creative vision and framework for Brewers Entertainment & Event Production.

  • Develop and implement the organization’s event presentation philosophy and overall event coordination for Brewers baseball games.

  • Oversee the creation of video board content for all home games and special events. This includes producing, writing, shooting and editing features as well as providing direction on graphic and animation work. Content includes, but is not limited to: player features, music/highlight videos, vignettes, special ceremony videos, mascot video skits, and in-game contest features.

  • Conceptualize, develop and facilitate the implementation of the creative for programming related to all in-stadium entertainment (e.g. mascot skits, performances, contests, music, etc.).

  • Supervise game presentation, audio/video production, promotions, entertainment, gameday operations and special events.

  • Maintain music archive on computer system including the procurement and updates of the music library, including all music played at games (pre-game, in-game and post-game) and off-site events.

  • Provide oversight for the creative development of the Milwaukee Brewers’ Brew Crew and Street Team (e.g. auditions and hiring process, budgeting, scheduling, website design, uniforms, supplies, etc.).

  • Drive the planning the production process in Phoenix during Spring Training, including but not limited to schedule, set design, equipment and staffing needs.

  • Leverage consumer research to identify new fan experience enhancements.

  • Collaborate with Information Technology department on latest trends with game presentation, production, broadcasting and special events to improve overall fan interaction.

  • Lead the exploration, design, and implementation of technology/theatrical elements to enhance the overall event presentation.

  • Ensure content produced is representative of the Milwaukee Brewers brand. 

Communication & Teamwork

  • Develop gameday communication channels required to achieve successful results (i.e., pregame production meeting each home game to review game format and responsibilities, etc.).

  • Work closely with the VP, Marketing to utilize creative resources and ideas to enhance the entertainment and event production.

  • Develop and oversee corporate partnership inventory within game presentation and special events while coordinating clients’ needs to help meet and exceed expectations.

  • Collaborate with corporate partnership, community relations and other departments to ensure individual departmental needs (e.g. promotions, on-field activities, etc.) are satisfied.

  • Oversee the proper execution and implementation of all promotional elements (sponsored or otherwise) during games and at off-site events.

  • Manage internal relationships with vendors, facility, affiliates and entertainers. 

Processes

  • Develop standard operating procedures, checklists, and training materials for areas of oversight and institute culture of process and accountability.

  • Create comprehensive rundowns for Game Presentations.

  • Maintain all game standards pertaining to MLB league rules and regulations.

Qualifications, Skills and Education Requirements

  • Extensive experience and a proven track record in live event and sports production with widespread knowledge of creative entertainment, game operations, event logistics, technical operations and production.

  • Bachelor's degree (B. A.) from a four-year college or university.

  • Minimum of five (5) years of experience working as a senior level sports/entertainment production executive.

  • Smart, creative and collaborative visionary whose innovative concepts can connect with consumers, enhance the Brewers brand, and ultimately help drive ticket sales.

  • Must be innovative, imaginative, and have a well-developed sense of storytelling.

  • Outstanding track record in leadership of people; ability to develop and motivate a team, while maintaining a positive, diverse, creative, and high-performance culture. Readily accepts feedback from others and provides vision and inspiration to peers and subordinates. Displays enthusiasm, passion and optimism.

  • Proven ability to build and sustain positive, credible working relationships with staff and internal clients.

  • Knowledge of the sports market and media/broadcast industry; familiarity with and passion for pop culture.

  • Must be extremely flexible with non-traditional work schedule.

  • Ability to meet deadlines and handle multiple tasks and shifting priorities.

  • Ability to identify and resolve problems in a timely manner; gather and analyze information skillfully. Must be able to develop solutions quickly and effectively.

  • Speaks clearly and persuasively in positive or negative situations; listens and gets clarification. Demonstrates group presentation skills and participates in meetings.

  • Writes clearly and informatively.

  • Communicates changes effectively. Builds commitment and overcomes resistance; prepares and supports those affected by change and monitors transition.

  • Experience in managing complex production budgets and schedules.