Forty Under 40 Podcast: Will Dean

This edition of the Forty Under 40 Spotlight Podcast, featuring interviews with winners of SportsBusiness Journal’s prestigious Forty Under 40 Award, is brought to you by Turnkey Search.

The Founder and CEO of Tough Mudder Inc., Will Dean talks about how a legal challenge Tough Mudder faced early in the brand’s existence set the tone for their future success. He also shares:

• How – and why – he shifted from a government career in counter-terrorism to, ultimately, sports business entrepreneurship
• The challenges of being an entrepreneur
• His advice to “understand before you can be understood”

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