Professional Strengths for Your Value Proposition

What do you consider your professional strengths to be? Whether you are looking for a new job or already entrenched in your career path, it is important to be in tune with your strengths, and to be constantly honing them. To zero in on your strengths, ask yourself these questions:

What areas of the business do you support? E.g., ticket sales, sponsorship sales, consumer marketing, PR, brand marketing, business analytics, HR, legal, etc.

Think of your top three career achievements. What traits do you possess that enabled you to accomplish those achievements?

Once you identify your strengths, craft a short three sentence (or less) sound bite to describe who you are as a professional. Consider this your value proposition to hiring managers or even to your boss when it comes time for year-end review.

Hiring managers get frustrated when candidates speak in generalities, so it’s important to avoid them your pitch. Here are a few of the top clichés we hear on a daily basis:

“I am a people person.”
“I am passionate about sports.”
“I have leadership skills.”
“I am detail oriented.”
“I am a team player.”

The purpose of your elevator pitch is to be concise about your strengths and what you offer either a potential or current employer. Focus on the skills that you have – and think of real-life examples where you displayed those skills – that make you a people-person, passionate about sports, etc.



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