The Pac-12 in China? Deputy Commissioner Zaninovich Breaks it Down

In conjunction with our partners at D1.ticker, Turnkey Search is pleased to present “1.Question”, a new audio feature in D1.ticker’s daily email newsletter. “1.Question” features brief (2-5 minute) interviews with high level collegiate athletic administrators.

We bring you a fascinating listen today as the Pac-12’s Jamie Zaninovich discusses his conference’s four year effort to build their brand and attract fans… in China. He breaks down the four initiatives the conference is focused on (events, PR/social, media rights, education), and the challenges they’ve encountered so far.

Jamie Zaninovich | Deputy Commissioner & COO | Pac-12

To subscribe to “1.Question” for free on iTunes, please click here.

Past Episodes:
Kevin Pauga | Assistant AD, Administration | Michigan State University (Part 2)

Kevin Pauga | Assistant AD, Administration | Michigan State University (Part 1)

Dan Wolken | NCAA Football Writer | USA Today (Part 1)

To access the entire 1.Question archive, please click here.


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