Kansas City Chiefs | Director, Brand Marketing; Kansas City, MO

Direct and works closely with marketing staff to build, manage, and increase the value of the Kansas City Chiefs brand. Ensure appropriate direction of all branding functions. Manage all aspects of brand marketing by working collaboratively with the rest of the departments within the organization, including football operations.

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Background:

Originally the Dallas Texans, the franchise moved to Missouri in 1963 where they officially became the Kansas City Chiefs. The one-time Super Bowl Champions have become notorious for their fan base, with the second highest attendance average in the NFL over the last 10 years.

Arrowhead Stadium has been the home of the Chiefs since 1972. The newly renovated stadium has the ability to hold 77,000 fans; it is the 4th largest stadium in the NFL. Arrowhead Stadium was named “toughest place to play” for opposing teams by Sports Illustrated in 2006, which can be attributed to the loud nature of their fans.

Since the arrival of Chiefs Head Coach Andy Reid in 2013, the team has compiled a 53-27 regular season record. The Chiefs have qualified for the playoffs four of the last five seasons. In 2017, the Kansas City Chiefs finished 10-6 and won the AFC West. The Chiefs also sent four representatives to the 2018 Pro Bowl, including Alex Smith, Travis Kelce, Tyreek Hill, and Kareem Hunt.

The Kansas City Chiefs have retained Turnkey Search to search, screen and recruit qualified candidates to become the next Director of Brand Marketing.

Any interested candidates should contact Turnkey Search directly. Contacting the Kansas City Chiefs will only delay consideration of your qualifications.

Position Summary:

Direct and works closely with marketing staff to build, manage, and increase the value of the Kansas City Chiefs brand. Ensure appropriate direction of all branding functions. Manage all aspects of brand marketing by working collaboratively with the rest of the departments within the organization, including football operations.

Duties and Responsibilities:

  • Direct and coordinate all marketing and promotional staff and activities.
  • Interface with National Football League on national and local marketing initiatives.
  • Manage all graphics coordination in house; maintain and enforce style guide compliance.
  • Manage and deploy trade advertising budgets from media partners.
  • Oversee Merchandising and Licensing relationships with vendors and partners.
  • Provide copywriting support for social media communication.
  • Work closely with Community Outreach department to tell story of the Kansas City Chiefs’ community efforts.
  • Support Arrowhead Events by coordinating relevant media buys and executing traffic-driving strategies.
  • Provide creative input and direction into revenue-driven campaigns and communications efforts.
  • Assist in the acquisition and management of brand usage for special events.
  • Lead the creative direction on new and refurbished spaces at Arrowhead Stadium.
  • Analyze and compile customer research, current marketing conditions, and competitor information.
  • Work with revenue departments to develop and implement marketing plans and projects for new and existing programs.
  • Determine and manage the Marketing departmental budget.

Qualifications, Skills and Education Requirements:

  • Technical Skills – assesses own strengths and weaknesses; pursues training and development opportunities. Strives to continuously build knowledge and skills.
  • Oral Communication – speaks clearly and persuasively in positive or negative situations; listens and gets clarification. Demonstrates group presentation skills and participates in meetings.
  • Written Communication – writes clearly and informatively.
  • Leadership – exhibits confidence in self and others; inspires and motivates others to perform well. Readily accepts feedback from others and provides vision and inspiration to peers and subordinates.
  • Innovation – displays original thinking and creativity. Meets challenges with resourcefulness.
  • Judgment – displays willingness to make decisions and exhibits sound and accurate judgment. Includes appropriate people in decision-making process.
  • Motivation – demonstrates personal motivation and encourages others to be motivated and enthusiastic. Shows persistence and overcomes obstacles. Takes calculated risks to accomplish goals.
  • Business or Marketing related degree.
  • Five or more experience in related field.
  • Experience in all aspects of developing and maintaining marketing strategies.
  • Proficient in Microsoft Office products.
  • Technical marketing skills.
  • Strong command of marketing creativity; including digital, audio/video, and graphic media.
2018-06-19T14:10:47+00:00

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