Milwaukee Brewers | Vice President, Marketing; Milwaukee, WI

The Vice President of Marketing (“VP”) will be a visionary marketing leader, who plays a key role within the Milwaukee Brewers Baseball Club organization.  This individual will define, develop, and implement a comprehensive marketing strategy that will increase revenue as well as fan engagement, and drive brand messaging.  The VP will be charged with building a service-oriented internal agency, supporting cross-departmental partners in the development of engaging, innovative, and creative plans, strategies and collateral in support of business objectives.  The VP will be a dynamic leader with a proven history of building the departmental structure, functionality, and talent team and creating a culture of true partnership, service and shared accountability.

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Background:

For over 40 years, the Milwaukee Brewers have been a staple of summertime entertainment in the Midwest. Original owner Bud Selig worked to build an organization that took pride in representing not only the city of Milwaukee but the entire state of Wisconsin. Since then, it has housed baseball greats such as Hank Aaron, Robin Yount, Paul Molitor, Cecil Cooper, Rollie Fingers, and a number of memorable, high-profile events including two Major League All-Star games, the 1982 World Series, the 1981 American League Division Series, the 2008 and 2011 National League Division Series and 2011 National League Championship Series. Milwaukee baseball ushered in a new era with the 2001 opening of Miller Park, a $400 million stadium with a retractable roof that has received international recognition as one of the top sporting venues in the world. In both a 2014 survey conducted by The Sporting News and a 2012 survey conducted by ESPN, Miller Park was voted as Major League Baseball’s “Best Ballpark.”

As ownership transitioned to Mark Attanasio in 2005, the Milwaukee Brewers took significant strides on both the baseball and business fronts.  In addition, Attanasio and his management team have made it a priority to create environments second to none for both fans and employees. Continuous enhancement of offerings at Miller Park and throughout the community have produced record numbers of engaged fans while Attanasio’s management philosophy of providing staff with the resources needed to be successful fosters creative and effective teamwork internally. Overall, the organization’s culture embraces a collective approach around “one organization,” where open communication leads to an understanding that everyone is working toward the same ultimate goals.

In 2017, the organization also closed on a purchase of the Carolina Mudcats, the team’s High-A Carolina League affiliate.

Any interested candidates should contact Turnkey Search directly. Contacting the Brewers will only delay consideration of your qualifications.

Position Summary:

The Vice President of Marketing (“VP”) will be a visionary marketing leader, who plays a key role within the Milwaukee Brewers Baseball Club organization.  This individual will define, develop, and implement a comprehensive marketing strategy that will increase revenue as well as fan engagement, and drive brand messaging.  The VP will be charged with building a service-oriented internal agency, supporting cross-departmental partners in the development of engaging, innovative, and creative plans, strategies and collateral in support of business objectives.  The VP will be a dynamic leader with a proven history of building the departmental structure, functionality, and talent team and creating a culture of true partnership, service and shared accountability.

Duties and Responsibilities:

  • Create a culture of innovation and full collaboration to the team; develop structure, identify talent needs and build a high-functioning, creative, service-minded marketing department.
  • Serve as an internal consultant to departmental heads in understanding business objectives and how to fully and robustly support those needs through engaging consumer and corporate marketing plans; build the culture and approach of the department to function as a service-based internal agency.
  • Plan and execute effective marketing campaigns, using traditional, digital and emerging marketing tools and media channels; develop marketing programs that integrate current and newly-created assets to drive deeper brand engagement in current markets and expand into new markets.
  • Create content and actionable marketing strategies across multiple channels in order to inspire Brewers fans and ultimately drive business results; oversee and drive the editorial and creative direction, design and production of all publications and content including, but not limited to: video, digital and social media, in-game entertainment, advertising and traditional media elements.
  • Engage with all internal partners, including Baseball Operations, to rededicate and fully-integrate the social and digital media platform into existing and future strategies; support each department through the creation of engagement-driving content, social promotions, and interactive elements to further business objectives and drive content consumption.
  • Integrate overarching brand vision and value proposition throughout all marketing communications as well as cross-departmental collateral to promote brand and messaging consistency.
  • Drive the creative, messaging, business objectives integration (sponsorship, tickets, events, etc.) and production for all in-game entertainment.
  • Partner with Sponsorship department to develop fully-integrated, measurable, effective activation programs, assets and events with an eye towards brand integration techniques and co-marketing opportunities.
  • Collaborate with Analytics department to obtain data necessary to target and produce effective marketing campaigns across both existing fan segments and those in growth areas/segments for the organization; develop campaign effectiveness measurement processes to evaluate, pivot and optimize marketing programming.
  • Develop digital and data-driven strategies that are accessible throughout the organization to maintain an innovative approach toward marketing and revenue generation.

Qualifications, Skills and Education Requirements:

  • Bachelor’s degree in Marketing or related field from a four-year college or university required; MBA a plus.
  • Proven ability to influence and drive collaboration across the organization with approximately 10+ years of experience.
  • Strategic thinker with strong business acumen and the ability to connect marketing activity and performance to business results.
  • Proven corporate and consumer-facing marketing program creation experience.
  • Proven ability as a strategic leader who can drive organizational proficiency in using digital and data to improve the customer/fan experience.
  • Agency experience is preferred; proven success in a complex, high-paced, demanding professional setting is required.
  • Must understand digital / social media and how to evaluate content performance.
  • Experienced in strategic planning and collaboration with executives, sales, merchandising, vendor marketing and key operational groups.
  • Has a clear understanding of the role and ability of marketing analytics to develop successful programs.
  • Strong written and oral communication skills.
  • Demonstrated experience managing teams, developing talent.
  • Must have a passion for continuous learning.
2018-06-13T14:40:43+00:00

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