Wren Baker on Fundraising, Donor Segmentation

In conjunction with our partners at D1.ticker, Turnkey Search is pleased to present “1.Question”, an audio feature in D1.ticker’s daily email newsletter. “1.Question” features brief interviews with high level collegiate athletic administrators.

Contributing 1.Q host Tai Brown connected with North Texas AD Wren Baker at NACDA 2017 and spoke with him about his philosophy on the future of fundraising. Baker is bullish on aspiring administrators who have experience managing an annual fund, and an understanding of how to utilize a database to target fundraising strategies to different donor segments. Said Baker, “In my mind, a time will come when your annual fund guy may be the highest-paid guy on your staff.”

Wren Baker | Vice President For Intercollegiate Athletics | University of North Texas

Past Episodes:
David Harris | Director of Athletics | University of Northern Iowa

Scott Wetherbee | Vice President & Director of Athletics | Eastern Michigan University

Chrissi Rawak | Director of Intercollegiate Athletics and Recreation Services | The University of Delaware

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