Atlanta Hawks/Philips Arena | Senior Vice President, Corporate Partnerships & Broadcasting; Atlanta, GA

The Senior Vice President of Corporate Partnerships & Broadcasting (the “Position”) will lead the Atlanta Hawks’ Corporate Partnership and TV/Radio Broadcasting efforts including oversight of sales, activation, operations and financials.  The role will be responsible for driving significant growth in revenue by leading the success of the department through the identification, packaging, and sales process for national and regional sponsorship.  Additionally, the SVP will drive monetization and production oversight for the Hawks for all media assets as well as the revenue strategy of newly-created assets as part of the Philips Arena transformation and organizational property expansion.  This position is a critical leadership role for the Hawks that will head the Corporate Partnership department, serving as the primary liaison with Marketing, Operations, Community Relations, Finance and other organizational leaders while quickly becoming a prominent face within the Atlanta business community.  With a constant focus on driving revenue through commercial assets, the SVP will also build, structure, train and empower the Corporate Partnerships department to maximize the effectiveness of the business line while creating a best-in-class sales and service culture.

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Background:

Tony Ressler and a group of high-powered Hawks investors – Grant Hill, Steven Price, Rick Schnall – are working together with Turnkey Sports to identify and hire a Vice President of Corporate Partnerships.

Ressler co-founded Ares Management L.P., a publicly traded, leading global alternative asset management firm with more than $100 billion of assets under management and over 900 global employees.  His devotion and investment into the city of Atlanta is long-standing, and his current portfolio includes multiple investments in Atlanta-based businesses.  Collectively, the ownership group’s style and approach to business and basketball is a big change from prior ownership and sets a completely new tone right away.

On the court, the Hawks have been one of the most successful franchises of the last decade, making ten straight playoff appearances, the last four of which were led by current Head Coach Mike Budenholzer.  Budenholzer spent 19 years at the San Antonio Spurs before coming to Atlanta, winning four NBA World Championships and reaching the playoffs 16 consecutive times.  In 2017, the Hawks added Travis Schlenk to the organization, bringing 12 years of demonstrated success from the Golden State Warriors to build upon the incredible foundation in Atlanta.  Based on values such as boldness, integrity, teamwork, inclusiveness and innovation, the organization has quickly reengaged the fan base with a vow to be “True to Atlanta.”

On the business-side of the organization, Steve Koonin joined the Hawks in 2014 as Chief Executive Officer, overseeing all business and strategic operations of the Atlanta Hawks and Philips Arena, and represents the owners as the head of the organization.   Known for his marketing and creative brilliance, Koonin is one of the top entertainment executives in the world having spent 14 years with Turner Entertainment Networks, guiding all aspects of marketing, strategy and operations for top-rated networks TNT, TBS, truTV, and Turner Classic Movies.  Under his leadership, the networks won numerous Emmy Awards and Peabody Awards, and became a leader in sports programming, acquiring the TV rights for the NBA and NCAA and building strong brand franchises including “Inside the NBA” and “NBA on TNT.”  Prior to Turner, Koonin led global marketing and advertising at the Coca-Cola Company including all sports and entertainment marketing, leading to his selection as Sports Executive of the Year by Sports Business Journal.  He is a lifelong resident of Atlanta and is entrenched in the community, serving on numerous boards.

Ressler’s new ownership team has re-energized downtown Atlanta with a series of bold, new investments in the city, the community and the franchise.  First, in April 2016, the Atlanta Hawks and Emory Healthcare announced plans to partner on a long-awaited sports medicine center and training facility, located 8 miles from downtown.  Opening in 2017-2018, the 90,000-square-foot, state-of-the-art facility will utilize the most advanced sports science, technology and medicine available, to provide the best for player health and development.  Second, ownership has made a further commitment to launch a G-League team and build a new venue specifically for the G-League team in College Park, Georgia.  Third, the ownership group has struck a partnership with the public sector to master plan and develop a massive, multi-billion-dollar development in downtown Atlanta, surrounding Philips Arena (the largest arena in the Southeast).  Fourth, the arena itself, is set to receive a $200 million investment to make it the most fan friendly and player friendly venue anywhere.  And fifth, Hawks ownership is deeply committed to the Atlanta community. The Atlanta Hawks Foundation and the Atlanta Hawks have developed “Building Bridges Through Basketball” as the North Star of the community strategy. The cornerstone of these efforts is the construction of 25 basketball courts across the city in disadvantaged communities. The courts serve as a kind of “town square” in these communities.  The Hawks use this platform to provide programming and services to remind the city that the Atlanta Hawks are “True to Atlanta.”

During this transformative time in the organization’s history, the Senior Vice President of Corporate Partnerships and Broadcasting will lead, motivate, elevate and actively drive the Hawks’ strategic, operational and revenue initiatives within the sponsorship and media spaces.

Summary:

The Senior Vice President of Corporate Partnerships & Broadcasting (the “Position”) will lead the Atlanta Hawks’ Corporate Partnership and TV/Radio Broadcasting efforts including oversight of sales, activation, operations and financials.  The role will be responsible for driving significant growth in revenue by leading the success of the department through the identification, packaging, and sales process for national and regional sponsorship.  Additionally, the SVP will drive monetization and production oversight for the Hawks for all media assets as well as the revenue strategy of newly-created assets as part of the Philips Arena transformation and organizational property expansion.  This position is a critical leadership role for the Hawks that will head the Corporate Partnership department, serving as the primary liaison with Marketing, Operations, Community Relations, Finance and other organizational leaders while quickly becoming a prominent face within the Atlanta business community.  With a constant focus on driving revenue through commercial assets, the SVP will also build, structure, train and empower the Corporate Partnerships department to maximize the effectiveness of the business line while creating a best-in-class sales and service culture.

Essential Duties and Responsibilities:

  • Serve as the visible leader for the Corporate Partnerships department internally and externally, consistently engaging with internal stakeholders and peers as well as current and prospective partners locally, regionally and nationally; continuously source new business targets and conceptualize inventory and asset opportunities.
  • Create a high-performance sales culture which includes accountability, reporting, and high levels of professionalism while delivering results-oriented successes; develop clear short- and long-term vision for Corporate Partnership department including clearly-defined departmental structure, policies and procedures, sponsorship messaging and culture.
  • Partner with key internal stakeholders to create the vision for the Philips Arena transformation, developing saleable concepts and assets to provide current and potential partners access to fully-integrated, cutting-edge activation and consumer engagement programs.
  • Drive the conceptualization of inventory, go-to-market strategy and sales for the debut of the organizations new G-League (formerly D-League) team in the 2018-2019 season, including, but not limited to: media and broadcast partner identification and negotiation, jersey patch sponsorship, arena naming rights and traditional sponsorships.
  • Drive the overall media/broadcast strategy for the organization (television, radio, and digital) including, but not limited to: current relationship management and/or identification and negotiation with broadcast partners, asset creation and management, content development and distribution, pricing and overall revenue generation; actively develop strategies to create and incorporate media assets into immersive 360º activation solutions to maximize partnership value and ROI.
  • Identify and develop new business categories and prospect targets for Corporate Partnerships and monitor and apply industry trends as appropriate; consistently and rigorously explore new industry trends in traditional sponsorship, media and content to establish the Hawks’ organization as a forward-thinking, innovative and nimble partner.
  • Manage the activities of the Corporate Partnerships department by maximizing sales and activation bandwidth, streamlining and maximizing efficiency, generating revenue, and creating appropriate goals and metrics to properly measure client satisfaction and staff performance.
  • Identify, develop and implement elevated processes and operational improvements, including innovative product mix, activation strategies and partnership offers to enable best-in-class performance.

Qualifications and Requirements:

  • Bachelor’s degree in sports management, business administration or related field;
  • Minimum of ten (10) years of sales experience in a senior level sales position with proven sales and people management experience.
  • Demonstrated success in the development and monetization of digital assets.
  • Proven successful sales experience with local and national client relationships and alliances;
  • Strong conceptual and strategic skills;
  • Demonstrated creativity in the development of innovative and effective sales campaigns;
  • Strong leadership, decision making, relationship and negotiation skills;
  • Ability to establish a collaborative, communicative and aggressive sales culture and prove dedication to the motivation of others to reach goals;
  • Ability to collaborate effectively with other departments and organizations;
2017-07-19T09:36:32+00:00

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