This edition of the Forty Under 40 Spotlight Podcast, featuring interviews with winners of SportsBusiness Journal’s prestigious Forty Under 40 Award, is brought to you by Turnkey Search.
Nick Kelly, Senior Director of Experiential Marketing at Anheuser-Busch, joins the podcast to share with us the very different mindsets required for working on the brand side vs. the agency side. He also discusses:
● The evolution of sponsorship in the beer category
● Staying true to ideas and objectives over time
● Advice for ascending the sports business ranks
● The potential for global expansion of various A/B sponsorship activations.
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