This edition of the Forty Under 40 Spotlight Podcast, featuring interviews with winners of SportsBusiness Journal’s prestigious Forty Under 40 Award, is brought to you by Turnkey Search.
Elena Klau, SVP of Strategy & Insights at Momentum Worldwide, took a very unorthodox path to agency life: she was a PhD student at George Washington focused on identity politics, and then a geopolitical risk consultant, before taking her first “traditional” agency job. Today, Elena talks with us about:
● Growing from a department of one to a diverse analytical contingent at Momentum
● The process of conceptualizing – and then building – measurement models and data sets from scratch to analyze sponsorship performance
● Momentum’s consultative approach to data and analytics
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