The Senior Associate Athletic Director for Marketing and Strategic Communications serves as the primary brand steward for Rutgers Athletics, driving strategy that illuminates the brand and key department initiatives.   The position is responsible for establishing a strong affinity with external constituents, building and establishing a single unified voice for all messaging and enhancing customer service capabilities and performance.  Additionally, the position is responsible for integrating the marketing and communications teams into one collaborative team that works closely together to enhance and promote the Rutgers Athletics brand, generate and increase revenue, enhance the fan experience, and successfully promote 24 Varsity Sport Programs. The Senior Associate Athletic Director for Marketing and Strategic Communications will report to the Deputy Director of Athletics.

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Background:

Founded in 1766, Rutgers, The State University of New Jersey, is a leading national research university and the state of New Jersey’s preeminent, comprehensive public institution of higher education.  Rutgers is consistently ranked among the top 100 universities across the globe and is ranked as the number one public research university in the United States with over 300 research centers and more than 22,000 faculty and staff.  Highlighted by a total enrollment of about 70,000 students, Rutgers, the eighth oldest college in the nation boasts a living alumni base of over 480,000 scattered across the world; 300,000 alumni with residences in the tri-state area, 43,000 alumni with residences in NYC.  In addition to numerous decorated athletes, a vast number of influential business leaders, government officials, scientists and artists have donned scarlet robes.

Long known for being the birthplace of college football in 1869, Rutgers athletic prowess dates back over 150 years.  As a member of the storied Big Ten Conference, the Scarlet Knights have 24 varsity sports programs and over 650 student athletes.  In 2015-2016, 72 Rutgers student athletes were named Big Ten Distinguished Scholars and the University consistently ranks highly in graduation rates among student athletes.   In 2015, Rutgers appointed Patrick Hobbs as Athletic Director.  With that hire, the Rutgers Athletic Department is committed to the health, well-being and academic success of its student athletes. The vision for the future of Rutgers Athletics is to be a leader in Big Ten best practices of student athlete welfare, education and academic support. Additionally, Rutgers Athletics intends to update and build athletic facilities to enhance the program’s competitive prowess both at the conference and national level.  Rutgers requires excellent team leaders that see the opportunity to join its mission in writing one of the great success stories in college sports while cementing its brand leadership in the nation’s largest media market.

Any interested candidates should contact Turnkey Search directly. Contacting Rutgers will only delay consideration of your qualifications.

Summary:

The Senior Associate Athletic Director for Marketing and Strategic Communications serves as the primary brand steward for Rutgers Athletics, driving strategy that illuminates the brand and key department initiatives.   The position is responsible for establishing a strong affinity with external constituents, building and establishing a single unified voice for all messaging and enhancing customer service capabilities and performance.  Additionally, the position is responsible for integrating the marketing and communications teams into one collaborative team that works closely together to enhance and promote the Rutgers Athletics brand, generate and increase revenue, enhance the fan experience, and successfully promote 24 Varsity Sport Programs. The Senior Associate Athletic Director for Marketing and Strategic Communications will report to the Deputy Director of Athletics.

Essential Duties and Responsibilities:

Marketing and Communications

  • Develop strategic direction for strengthening Rutgers athletic brand. Serve as brand steward for the department; direct and oversee brand management including development and implementation of local, regional and national marketing and branding strategies.
  • Direct and oversee the marketing and promotions of all 24 Varsity sports; direct and oversee the game day atmosphere at various sports venues ensuring a positive, meaningful fan and student-athlete experience.
  • Develop and execute comprehensive strategy and staffing plan for Rutgers Athletics social media engagement.
  • Direct and oversee all department internal and external communications inclusive of media relations, RVision, TV, radio, digital communications and creative services.
  • Oversee and act as liaison to multi-media rights holder, inclusive of sponsorship and activation.
  • Provide leadership to overall department; define roles and responsibilities for all team members.

Revenue Generation

  • Develop and execute comprehensive and integrated sales, marketing, and communication plans for ticket/parking sales.
  • Responsible for developing strategic plan that focuses on the fan experience through best practice initiatives in customer service and engagement.
  • Develop and execute plan for digital advertising.
  • Develop annual cultivation, stewardship, communication and events plan with multi-media rights partner that fosters collaboration with goal to meet/surpass revenue sharing thresholds; meet regularly to discuss current contract, game day atmosphere, promotions, and revenue.
  • In conjunction with the Director and Deputy Director of Athletics, and Sr. Assoc AD for Finance, Administration and Operations, assist with projecting annual revenue for athletic department budget.

Liaison to University Constituencies

Expected to foster collaborative, cooperative relationships with each unit:

  • Marching Band, Cheer and Dance spirit squads
  • University Communications, Marketing, Trademark and Licensing
  • Student Affairs

Customer Service

Develop and execute an internal and external customer service plan; goal to serve 24 sports programs/coaches, internal business units, university constituencies, and the Rutgers Athletic fan base/community

Education, Experience, Qualifications & Skills Required:

  • Requires a bachelor’s degree in business, sports marketing or related field; master’s preferred.
  • Experience in one of the following fields expected: sports marketing, communications, or a related field
    • A minimum of eight years of experience, with at least five years at a senior level in Division I intercollegiate athletics or professional sports.
  • Outstanding written communication skill
  • Strong organizational skills
  • Excellent interpersonal skills and ability to work with a large number of constituents: administrators, staff, students, donors, alumni and media professionals
  • Excellent judgment in the handling of confidential information
  • Ability to handle multiple tasks simultaneously
  • Must be self-motivated and able to work with minimal supervision