Under the leadership of the SVP of Sales, the Vice President of Premium Seating (title commensurate with experience) is responsible for the strategic planning of the Wells Fargo Center’s premium seating, including pricing, go-to marketing strategy and revenue optimization.  In addition, the position will be responsible for overseeing the Sales Executives in the Premium Seating department, who are responsible for selling Premium Seating contracts for Suites, Superboxes, Club Boxes, VIP Packages and single night rentals for the NHL Philadelphia Flyers, the NBA Philadelphia 76ers, additional sporting events, concerts and family shows.  The position will provide guidance and influence in the development of processes and procedures, training and development, sales campaign and goal creation and execution and overall sales management for the department.

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Background:

Comcast-Spectacor has built an impressive, synergistic organization that leverages the power of all of its core businesses: owning and operating sports franchises, managing facilities, selling tickets, providing food and beverage services and programming sports television networks.  The success of the organization is based on a blueprint for success created by Comcast-Spectacor’s former Chairman, Ed Snider.  The company began in 1967 when Snider created the NHL Philadelphia Flyers and later took control of the iconic Spectrum.  He quickly established the arena as “America’s Showplace,” home to more sporting events, concerts, family shows and other attractions than any arena in the country.  Since that time, Comcast-Spectacor has become one of the world’s leading sports and entertainment firms, building companies that serve the greater entertainment industry including Spectra Venue Management, Spectra Food Services and Spectra Ticketing.  In addition to the Philadelphia Flyers, Comcast-Spectacor also owns and operates the Wells Fargo Center and XFINITY Live! Philadelphia, a multipurpose entertainment complex located adjacent to the Wells Fargo Center.

The Wells Fargo Center, one of the busiest arenas in the world, is the home arena of the Philadelphia Flyers of the National Hockey League, the Philadelphia 76ers of the National Basketball Association, and the Philadelphia Soul of the Arena Football League.  Additionally, the Wells Fargo Center has hosted many major events over the years, including NHL and NBA All Star Games, NCAA Regional and Final Four basketball tournaments, NCAA Frozen Four, ESPN X-Games and the Democratic National Convention.  The Wells Fargo Center is also a top venue for concerts, hosting the acts of great performers like Adele, Ray Charles, Guns N’ Roses and Billy Joel among others.  In 2016, 20 years after it first opened, Wells Fargo Center began work on a large-scale renovation starting with all of the arena’s suites.

Comcast Spectacor has retained Turnkey Search to search, screen and recruit top premium sales executives to become the Vice President Premium Seating.

Any interested candidates should contact Turnkey Search directly. Contacting Comcast Spectacor will only delay consideration of your qualifications.

Summary:

Under the leadership of the SVP of Sales, the Vice President of Premium Seating (title commensurate with experience) is responsible for the strategic planning of the Wells Fargo Center’s premium seating, including pricing, go-to marketing strategy and revenue optimization.  In addition, the position will be responsible for overseeing the Sales Executives in the Premium Seating department, who are responsible for selling Premium Seating contracts for Suites, Superboxes, Club Boxes, VIP Packages and single night rentals for the NHL Philadelphia Flyers, the NBA Philadelphia 76ers, additional sporting events, concerts and family shows.  The position will provide guidance and influence in the development of processes and procedures, training and development, sales campaign and goal creation and execution and overall sales management for the department.

Essential Duties and Responsibilities:

To perform this job successfully, an individual must have a passion for premium sales and sales management, with proven successes in the areas noted below:

  • Lead premium sales team through comprehensive transformation of Wells Fargo Center.
  • Spearhead the design and implementation of the premium strategy of Wells Fargo Center.
  • Consult with senior leadership on industry best practices and innovative initiatives across all premium inventory in the arena.
  • Identify, develop and implement elevated process and operational improvements, including product mix and offers to enable best-in-class performance and management of premium sales and retention efforts for all product offerings.
  • Create and implement a successful sales culture by leading and motivating sales representatives while developing accountability within the department.
  • Manage the activity of the Premium Sales department by maximizing sales bandwidth, creating appropriate goals and metrics to properly measure staff performance and prioritize product targets.
  • Build an aggressive, competitive and collaborative premium sales department by identifying, training, incentivizing and growing Premium Seating Executives.
  • Create and execute successful and measurable sales campaigns, with the focus on driving contractual premium revenue.
  • Generate, design and coordination of effective marketing campaign and campaign scheduling to ensure targeted and comprehensive prospecting for all products.
  • Establish goals and incentive programs to maximize the results of the department; ensure adherence and accountability to all sales goals and objectives.
  • Partner with SVP of Sales and executive team in the development of pricing and packaging strategies of premium products to maximize revenue across all properties.
  • Research and identify business challenges of current and prospective premium customers; measure and track the impact of the investment on business; develop messaging standards to communicate during renewal process and for use in new business opportunities.
  • Assist with handling customer challenges and/or concerns as they relate to sales made by the department.
  • Complete weekly sales reports for the SVP of Sales; track and measure revenue generated to achieve budgeted goal for Premium Seating.

Education & Experience Required:

In addition to possessing the necessary experience and skill set to achieve the tasks established above, the Vice President of Premium Seating must also meet the following requirements:

  • Bachelor’s Degree in Marketing, Sports Management, or Business-Related field required.
  • Minimum of seven (7) years Sales experience with a professional sports team including management experience.
  • Experience implementing premium strategy for a new or large-scale renovation of a stadium or arena
  • Proven ability to manage and motivate premium sales executives.
  • Experience in budgeting, as well as forecasting revenues and expenses.
  • Familiarity with Database Management (Salesforce.com).
  • Ability to travel and work nights, weekends and select holidays, in addition to traditional business hours.
  • Excellent organizational, leadership and customer service skills.
  • Enthusiastic, tireless teacher, motivator and sales professional required.
  • Excellent knowledge of PC systems including Word, Excel, database management software, and Ticketing software; knowledge of Spectra Ticketing software a plus