In conjunction with our partners at D1.ticker, Turnkey Search is pleased to present “1.Question”, a new audio feature in D1.ticker’s daily email newsletter. “1.Question” features brief (2-5 minute) interviews with high level collegiate athletic administrators.

In today’s interview, Virginia Tech Executive Associate AD Desiree Reed-Francois talks through the many press and communication details needing attention when a new Head Football Coach hire is ready to go public.

Desiree Reed-Francois | Executive Associate Athletic Director & SWA | Virginia Tech

To subscribe to “1.Question” for free on iTunes, please click here.

Past Episodes:

Graham Neff | Deputy Athletic Director | Clemson University

Ayo Taylor-Dixon | Senior Associate AD/External | University of Northern Colorado

Carter Henderson | Associate AD for PR & Communications | University of Washington

To access the entire 1.Question archive, please click here.


D1.ticker is designed to provide a holistic view of stories that are vital to the knowledge base of all those who want to gain an advantage in college athletics in the form of a daily email containing a curated selection of the most important fact-based developments in college athletics. The goal is simplicity and speed, so that you don’t spend vital time during the work day searching out stories big and small. Subscribe and enjoy your effective time savings without missing a beat.


Turnkey Search has been an industry leader since 1996, with a legacy of more than 1,000 executive search placements.  Our success and differentiation is grounded in actual, hands-on operating experience in college sports (Gene DeFilippo) and professional sports and entertainment (Len Perna), supported by an experienced and diverse team of recruiters (led by Carolyne Savini and others) with unmatched subject matter expertise in sports and entertainment.